Charlie Strong Effect!
Texas fans drink up; alcohol sales jumped more than 70 percent in 2016
Longhorns fans bought $701,234 in beer and wine during the Notre Dame game alone during blockbuster double-OT win
Athletic department netted $1.3 million in 2016 as part of its agreement with 1883 Provision Co.
Texas fans bought 98,535 Miller Lites making it the No. 1 seller at UT games.
Fans bought only $128,321 worth of wine, $141,632 in liquor