Is anyone surprised by the fact that the Dr.Dre BEATS headphones, which sell upwards of $450, cost about $14 per unit to manufacture. Just goes to show how many people buy something for the simple reason of a certain name on it...
it's Conspicuous Consumption - They buy they because they are that much, same reason
some folks buy Range Rovers, or Hummers(the SUV's)
Funny part about them is most don't know they are not even made by the 'real' Hummer they associate with the military... or Range Rover somehow is connected to the Land Rover. ![Roll Eyes ::)](https://cigarbanter.com/forum/Smileys/default/rolleyes.gif)
They just want people to know they
are driving around in an $80K to $90K car. Same people
who buy Dr. Dre beats, will pull up in an Escalade. See what I can afford!
![Cheesy :D](https://cigarbanter.com/forum/Smileys/default/cheesy.gif)