One would think this would fire up their competition
I suggest you lovingly embrace this deal early and often. They're gonna fly. These are my lowest AJ Fernandez prices ever - which by definition means the cigar industry's lowest prices ever. The gang's all here: New World, San Lotano, and Oval in all sizes and all wrapper varieties. A straight 45% hacked off AJ Fernandez is insane, plain and simple. Why do I do it? For one, I crave your attention. Two, I can’t stomach the fat CI/Famous/Thompson-style markups….that ain’t how customers deserve to be treated. Three, these are golden factory-packed mazos (no expensive wooden boxes) which shaves down cost a bit more. Take those ingredients, bake up the cake, and it comes out looking golden brown and righteous. Real righteous. Shove your pockets full and get outta here before they disappear.
Downside is that after this, you will never feel good about buying these cigars (or any other) from any one of our dirtbag competitors again! Don't take my word for it. Scour the interwebs, check Snopes, mull it over, bust out the abacus, suck down a few chili dogs outside the Tasty-Freeze, whatever it takes.