http://www.nydailynews.com/news/national/ohio-state-win-costs-furniture-stores-1-5-million-article-1.2075625
That story looks familiar...
--Yeah, last one I heard about was a car dealership. The key word in the story is that they worked with a company that underwrote the promotion. Ashley is making money on the deal.
$5.5 million Bigger in TX! Jim "Mattress Mack" McIngvale (born February 11, 1951) is a businessman from Houston, Texas. He is known for owning and operating the Gallery Furniture retail chain.
Gallery Furniture, owned by McIngvale, ran a promotion for Super Bowl XLVIII promising customers a full refund on any purchase of more than $6,000 if the Seattle Seahawks, selected as the team of choice by a coin toss, won the Super Bowl. Many customers took advantage of this offer, buying an estimated $7,000,000 worth of furniture in the weeks leading up to the game. The Seahawks went on to win the game; thus, the customers will receive their refunds. McIngvale spoke to ESPN, saying, "In the long term, we made a lot of happy customers," and continued, "That's what it's all about: building customers for life
