Could Willie Nelson do for pot what Ray Kroc did for hamburgers?
The country singer-songwriter (and well-known consumer of cannabis) has revealed plans to launch a branded chain of marijuana dispensaries and related products, including signature strains of pot. Dubbed “Willie’s Reserve,” the brand is expected to start formulating plans in the next year. Nelson spokesman Michael Bowman told The Daily Beast that the operation is going to “be something that’s reflective of (Nelson’s) passion” for cannabis.