Oof, got sucked in to a webinar on... something. Mobile Apps or mobile marketing or something. Why do people think PowerPoints are effective/creative? And enough with one slide after another filled with nothing but buzzwords.
Come on, you're in marketing....you know buzzwords are a necessity, just like describing cigars with every flavor of the rainbow.
Well, technically I'm in advertising. Little bit different but nobody cares.
The problem is that everyone now just focuses on creating new buzzwords, and none of them have any meaning any more. Or by the time they gain steam and DO have meaning, everyone's moved on to something else. Just get tired of being pitched them all the time by the latest and greatest start up company who has revolutionized the way people use the internet!!!!! Buzzword buzzword buzzword SALES! PROFIT!
Hearing "social media" is like nails on a chalkboard.
I like buzzwords though. I know in the first sentence whether someone is full of shit or not and whether I need to listen to anything they are saying.
You forgot to say "at the end of the day.."
paradigm shift, core competency, Buy-In, Swim lane, Empower, Drinking the Kool-aid, moving the needle, Tiger teams, Corporate values, Best Practices, Think outside the box, Leverage, Drill Down, Synergize, Take Offline, Peel the Onion....I could go on, but I think I'll just go take a dump instead...